OUR MARKETING BLOG

Members are the lifeblood of your business, so having a solid strategy for acquisition should be at the forefront of your planning process. Even with top-notch customer service and high-end equipment, you can’t stay profitable without a steady stream of people coming through the door. Here are some [...]

Putting together a brick-and-mortar business like a dental practice is no easy job, but it’s only half the work. You also need to make sure your business is easy to find, both by prospects and search engines. The truth is, nearly all people will look for a product or service online, even if the [...]

When you’re new to the digital landscape as a local business owner, it’s crucial to start with the right tools and resources. That means building a strong foundation for your dental practice with a bullet proof marketing plan and content strategy. Here are some things to consider if you’re revamping [...]

One of the most common mistakes that local businesses make is letting their leads slip through the cracks by not taking timely action. Narrowing down your target audience isn’t enough – need to find out where your ideal prospects are engaging and meet them halfway. If you’re not willing to [...]

When you’re trying to promote your dental practice or local business, staying ahead of the curve with the latest news and trends is important. However, not all of your content needs to be timely to be successful. What is Evergreen Content? This article in itself is an example of evergreen content – [...]

One of the biggest challenges for dental practices is finding quality leads that will convert into new patients. That’s why it is crucial to have a system in place for effective targeting before you start marketing. Get to know who your prospects are ahead of time so you’re only promoting your [...]

You’re a well-educated dentist with years of training and experience, but how much of that is marketing related? It’s not uncommon for dental practices to be in the dark when it comes to digital advertising, especially when they’re anchored to traditional practices. If you really want to reach your [...]

Did you know that social media is one of the most cost-effective ways to draw in new patients when it’s used correctly? Most people think of Facebook as an entertainment platform, when in reality it’s a powerhouse for online marketing and lead generation. Spending less time mailing out those [...]

Did you know that over 90 percent of people read online reviews on a regular basis? If you’re actively managing your reputation, these reviews could generate a steady flow of quality leads. Most customers want a quick solution for their problems, and that comes in the form of a trusted brand name, [...]