SEO Woodstock, GA
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Woodstock SEO Company
Developing a website is very important for any company, but only having the online site is just fraction of the online marketing formula. The web page also needs to show up at the top of search results to be discovered by the right people (targeted consumers). SEO experts Woodstock, or search engine optimization, can make this all occur. Search Engine Optimization is a method that enhances the amount of high quality site visitors to a website, and that can convert to increased real life funds for our buyers. According to Search Engine Land, Search Engine Optimization is the technique of getting traffic from the "free," "organic," "editorial" or "natural" search results on search engines. Here are the basic principles of leading SEO practices, and how we put it into action for our individuals.
Woodstock, GA Search Engine Optimization
First things first-- what exactly are search engines and just what do they accomplish? Search engines, such as Google, Yahoo!, and Bing, are web based programs that use something named web crawlers to allow individuals to seek information on lists of internet sites. A web crawler examines the web content and framework, or site map of an online site, and makes use of that info to figure out its position on a listing in search results. Individuals generally click on links at the top of a search, so it is our job to guarantee that each internet site is ideally developed to be most noticeable to web crawlers.
Keyword Optimization and Research
Quality internet site web content needs to incorporate key words, which are the expressions typed into the search engine boxes. As an example, if somebody searches for a dentist, some key words they might use are "dentist Woodstock," or "dentists in Woodstock, GA." Successfully marketed internet sites with those keywords in their web content will be noted in the results. Keyword optimization is a multifaceted practice that works to attract clicks from a top quality, target market. If the key words used attract customers who click away immediately (which means a higher bounce rate and poor rankings), higher quality keywords are needed to captivate the viewers that will stay, and we use the most up-to-date research tools to determine the best keywords for each client's website. Search engines look at keywords in web content, title tags, the web address, and in meta description tags (the little pieces of description that show up under the website in search results), so key words need to be strategically placed in these locations for the ultimate results in search engine rankings. You don't want to get carried away though and "keyword stuff" your online site so that it looks strange to Google and the other search engines; this will lead to penalties and poor rankings.
Quality Link Building
What else can be done to climb up the ranking ladder? Soon after the web site is properly established with a good search engine structure, an on-going SEM (Search Engine Marketing) process should be employed. Google assumes that top quality links to a web site URL mean it's reputable and trusted, and gives priority ranking to it. This means that attempts will need to be made to establish links around the web to "get the word out" about a website. This can also be the death of a website if done the wrong way (ie: Google's Panda, Penguin, and Hummingbird updates)! Back when search engine optimization was a little easier, a Woodstock SEO company could build hundreds of low quality links to a site and enhance it's rankings in no time. Google, and the other search engines, have since become more particular on how they rank sites. These days, web sites needs high quality inbound links and link building to increase search traffic. Some link building methods we suggest are: asking other relative web sites to post a link to a client's website (link exchange), submit the link to local directories, set up high quality web 2.0 sites (Google+, Twitter, Facebook, Blogger, Tumblr, Pinterest, etc), implement social bookmarking, and others; we additionally want to insert links to other sites into the client's web site content. Social media also now plays a substantial part in link building and website rankings as well. Sharing links on social media is vital because people share information to millions of sites via Facebook, Twitter, and Google+, and this contributes greatly to ranking in search results.
Analyzing Website Traffic In Woodstock
Website traffic is the number of site visitors a web site gets. Top quality content, key words, social media, and links bring traffic to a website, but we have to know if the guests are the ones we want for our clients. Analytics, or an analysis of traffic on a website, help us determine the quality of a website's site visitors. For example, a high bounce rate, or number of viewers that navigate away after one click, means the site is attracting the wrong visitors or may be developed poorly. That's why analytics are crucial to SEO, because they can tell us what is working and what needs to be changed in order to bring in viewers who will remain on the website. More quality viewers mean more business for our clients.
Search engine optimization is an elaborate web of practices that need to be employed to make a client's website climb to the top of search engine results. After all, what good is a website if no one can find it? Our clients need not be intimidated by terms like SEO, web crawlers, link building, and keyword optimization. We speak the language and put it in action so they don't have to.