SEO Marietta, GA
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Marietta SEO Company
Making a web site is vital for any kind of business, but only having the website is only half of the online marketing equation. The internet site also really needs to show up at the top of search results to be discovered by the right men and women (targeted clients). Marietta SEO, or search engine optimization, can make this all happen. S.E.O is a technique that maximizes the number of quality individuals to a web site, and that can convert to increased real world dollars for our clients. According to Search Engine Land, Search Engine Optimization is the process of getting traffic from the "free," "natural," "editorial" or "natural" search results on search engines. Here are the fundamentals of greatest SEO techniques, and how we put it into action for our customers.
Search Engine Optimization
First things first-- just what are search engines and just what do they accomplish? Search engines, such as Google, Yahoo!, and Bing, are web based programs that utilize something called web crawlers to allow individuals to look for relevant information on lists of web sites. A web crawler browses the web content and structure, or site map of an internet site, and utilizes that information to identify its position on a list in search results. Men and women naturally click on links at the top of a search, so it is our job to make sure that each internet site is efficiently designed to be most detectable to web spiders.
Keyword Optimization and Research
High quality internet site content must definitely include keywords, which are the terms typed into the search engine boxes. For instance, if somebody searches for a dentist, some keywords they might use are "dentist Marietta," or "dentists in Marietta, GA." Successfully marketed internet sites with those keyword phrases in their web content will be provided in the results. Keyword optimization is a multifaceted process that works to draw in clicks from a high quality, targeted audience. If the keywords used attract customers who click away quickly (which means a higher bounce rate and poor rankings), higher quality key words are really needed to appeal to the viewers that will stay, and we use the most up-to-date research tools to identify the best key words for each client's website. Search engines look at keywords in web content, title tags, the web address, and in meta description tags (the little fragments of description that show up under the website in search results), so keyword phrases need to be intentionally placed in these locations for the greatest results in search engine rankings. You don't want to get carried away though and "keyword stuff" your web site so that it looks synthetic to Google and the other search engines; this will lead to penalties and poor rankings.
Quality Link Building
What else can be done to climb up the ranking ladder? Immediately after the site is properly created with a good search engine foundation, an ongoing SEM (Search Engine Marketing) process needs to be incorporated. Google assumes that quality links to a website URL mean it's reputable and trusted, and gives priority ranking to it. This means that attempts will need to be made to build links around the web to "get the word out" about a web site. This can also be the death of a website if done inadequately (ie: Google's Panda, Penguin, and Hummingbird updates)! Back when search engine optimization was a little simpler, a Marietta SEO company could build hundreds of low quality links to an internet site and increase it's rankings in no time at all. Google, and the other search engines, have since gotten more meticulous on how they rank sites. These days, web sites needs high quality incoming links and link building to strengthen search traffic. Some link building techniques we recommend are: requesting other related websites to post a link to a client's website (link exchange), submit the link to local directories, set up high quality web 2.0 sites (Google+, Twitter, Facebook, Blogger, Tumblr, Pinterest, etc), incorporate social bookmarking, and others; we also want to include links to other sites into the client's website content. Social media also now plays a substantial part in link building and website rankings as well. Sharing links on social media is important because individuals share information to millions of sites via Facebook, Twitter, and Google+, and this contributes heavily to ranking in search results.
Analyzing Website Traffic In Marietta, GA
Website traffic is the number of visitors a website gets. Top quality material, key words, social media, and links bring traffic to a website, but we have to know if the site visitors are the ones we want for our clients. Analytics, or an analysis of traffic on a website, help us establish the quality of a website's visitors. For instance, a high bounce rate, or number of viewers that navigate away after one click, means the site is attracting the wrong visitors or may be developed poorly. That's why analytics are crucial to SEO Marietta, because they can tell us what is working and what needs to be adjusted in order to bring in viewers who will stay on the website. More quality viewers mean more business for our clients.
Search engine optimization is an ornate web of methods that must be employed to make a client's internet site skyrocket to the very top of search engine results. After all, what good is a website if no one can find it? Our clients need not be intimidated by terms like Marietta SEO expert, web spiders, link building, and keyword optimization. We speak the language and put it in action so they don't need to.