SEO Canton, GA
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Canton SEO Company
Producing an online site is crucial for any operation, but only having the online site is merely part of the online marketing and advertising formula. The web page also really needs to show up at the top of search results to be uncovered by the right folks (targeted individuals). Canton SEO experts at Engage Marketing, or search engine optimization, can make this all take place. SEO is a strategy that maximizes the quantity of high quality potential customers to a web site, and that can convert to increased real world dollars for our people. According to Search Engine Land, SEO is the process of acquiring traffic from the "free," "organic and natural," "editorial" or "natural" search results on search engines. Here are the basics of most effective SEO strategies, and how we put it into action for our customers.
Search Engine Optimization
First things first-- exactly what are search engines and just what do they perform? Search engines, such as Google, Yahoo!, and Bing, are web based programs that use something called web crawlers to make it easy for users to search for info on lists of internet sites. A web crawler scans the subject matter and design, or site map of an internet site, and makes use of that info to figure out its positioning on a listing in search results. Men and women generally click on links at the top of a search, so it is our job to guarantee that each web site is ideally established to be most visible to web crawlers.
Keyword Optimization and Research
High quality web page material must definitely include key words, which are the expressions put into the search engine boxes. As an example, if an individual searches for a dentist, some keywords they might use are "dentist Canton,” or "dentists in Canton, GA." Successfully marketed websites with those key words in their information will be listed in the results. Keyword optimization is a varied method that works to draw in clicks from a high quality, targeted audience. If the key words used entice people who click away immediately (which means a high bounce rate and poor rankings), higher quality key words are required to attract the viewers that will stay, and we use the most up-to-date research tools to pinpoint the best key phrases for each client's website. Search engines look at keywords in content, title tags, the web address, and in meta description tags (the little pieces of description that turn up under the website in search results), so keywords need to be deliberately placed in these locations for the greatest results in search engine rankings. You don't want to get carried away though and "keyword stuff" your website so that it looks 'out of place' to Google and the other search engines; this will lead to penalties and poor rankings.
Quality Link Building
What else can be done to climb the ranking ladder? Right after the site is successfully developed with a good search engine foundation, an ongoing SEM (Search Engine Marketing) procedure should be employed. Google thinks that quality links to a web site URL mean it's reputable and trusted, and offers top priority ranking to it. This means that efforts need to be made to build links around the web to "get the word out" about a web page. This can also be the demise of a website if done improperly (ie: Google's Panda, Penguin, and Hummingbird updates)! Back when search engine optimization was a little simpler, an SEO company in Canton, GA could design hundreds of low quality links to an online site and enhance it's rankings in no time at all. Google, and the other search engines, have since become more meticulous on how they rank sites. These days, web sites needs high quality inbound links and link building to enhance search traffic. Some link building strategies we recommend are: asking other relative web sites to post a link to a client's web site (link exchange), submit the link to local directories, set up high quality web 2.0 sites (Google+, Twitter, Facebook, Blogger, Tumblr, Pinterest, etc), implement social bookmarking, and others; we also want to insert links to other sites into the client's website content. Social media also now plays a huge part in link building and web site rankings as well. Sharing links on social media is essential because people share information to millions of websites via Facebook, Twitter, and Google+, and this contributes heavily to ranking in search results.
Analyzing Website Traffic
Website traffic is the number of viewers a web site gets. High quality material, key words, social media, and links bring traffic to a website, but we have to know if the site visitors are the ones we want for our clients. Analytics, or an analysis of traffic on a website, help us determine the quality of a website's website visitors. As an example, a high bounce rate, or number of viewers that navigate away after one click, means the site is drawing in the wrong visitors or may be developed poorly. That's why analytics are crucial to SEO, because they can tell us what is working and what needs to be improved in order to bring in viewers who will remain on the website. More top quality viewers mean more business for our clients.
Search engine optimization is an ornate web of practices that must be employed to make a client's website climb to the top of search engine results. After all, what good is a website if no one can find it? Our clients need not be intimidated by terms like SEO, web crawlers, link building, and keyword optimization. We speak the language and put it in action so they don't have to.