SEO Augusta, GA

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Augusta SEO Company

downtown augusta skylineMaking an online site is critical for any sort of service, but just having the online site is only fraction of the online marketing and advertising formula. The internet site also really needs to show up at the top of search results to be discovered by the appropriate folks (targeted clients). SEO expert Augusta, or search engine optimization, can make that all happen. SEO is a strategy that makes best use of the quantity of high quality prospects to a website, and that can translate to increased real life funds for our clients. According to Search Engine Land, SEO is the method of acquiring traffic from the "free," "organic," "editorial" or "natural" search results on search engines. Here are the essentials of leading SEO procedures, and how we put it into action for our individuals.

Search Engine Optimization

First things first-- just what are search engines and exactly what do they do? Search engines, such as Google, Yahoo!, and Bing, are web based programs that use something referred to as web spiders to make it easy for consumers to seek information on lists of internet sites. A web spider runs through the material and framework, or site map of a website, and uses that info to determine its position on a list in search results. People normally click on links at the top of a search, so it is our job to make certain that each online site is efficiently developed to be most obvious to web crawlers.

Keyword Optimization and Research

Quality web page material must include keywords, which are the terms put into the search engine boxes. As an example, if an individual searches for a dentist, some key phrases they might use are "dentist Augusta," or "dentists in Augusta, GA." Successfully marketed web sites with those key phrases in their content will be provided in the results. Keyword optimization is a multi-dimensional practice that works to attract clicks from a top quality, target market. If the key words used attract people who click away instantly (which means a higher bounce rate and poor rankings), better key words are required to appeal to the audience that will stay, and we use the most up-to-date research tools to pinpoint the best keyword phrases for each client's website. Search engines look at key words in web content, title tags, the web address, and in meta description tags (the little pieces of description that turn up under the website in search results), so keywords need to be intentionally placed in these locations for the greatest results in search engine rankings. You don't want to get carried away though and "keyword stuff" your online site so that it looks strange to Google and the other search engines; this will lead to penalties and poor rankings.

Quality Link Building

What else can be done to climb the ranking ladder? Right after the website is properly established along with a good search engine structure, an ongoing SEM (Search Engine Marketing) procedure should be employed. Google believes that quality links to a website URL mean it's reputable and trusted, and gives priority ranking to it. This means that efforts should be made to create links around the web to "get the word out" about a web page. This can also be the demise of a website if done the wrong way (ie: Google's Panda, Penguin, and Hummingbird updates)! Back when search engine optimization was a little simpler, an Augusta SEO company could design hundreds of poor quality links to a website and enhance it's rankings in no time at all. Google, and the other search engines, have since become more meticulous on how they rank sites. These days, web sites needs high quality inbound links and link building to strengthen search traffic. Some link building approaches we recommend are: asking other relative sites to post a link to a client's website (link exchange), submit the link to local directories, set up high quality web 2.0 sites (Google+, Twitter, Facebook, Blogger, Tumblr, Pinterest, etc), incorporate social bookmarking, and others; we also want to insert links to other sites into the client's web site content. Social media also now plays a significant part in link building and web site rankings as well. Sharing links on social media is critical because people share information to millions of sites via Facebook, Twitter, and Google+, and this contributes greatly to ranking in search results.

Analyzing Website Traffic In Augusta, GA

Website traffic is the number of visitors a website gets. High quality material, keywords, social media, and links bring traffic to a website, but we have to know if the viewers are the ones we want for our clients. Analytics, or an analysis of traffic on a website, help us figure out the quality of a website's site visitors. As an example, a high bounce rate, or number of viewers that navigate away after one click, means the site is catching the attention of the wrong visitors or may be designed poorly. That's why analytics are crucial to SEO in Augusta, Georgia, because they can tell us what is working and what needs to be modified in order to bring in viewers who will remain on the website. More quality viewers mean more business for our clients.

Search engine optimization is an intricate web of methods that must be employed to make a client's web site climb to the top of search engine results. After all, what good is a website if no one can find it? Our clients need not be frightened by terms like Augusta SEO, web crawlers, link building, and keyword optimization. We speak the language and put it in action so they don't need to.

 

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